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noor-gild

“light wrapped in gold”

The name suggests “light wrapped in gold,” mirroring the design’s deep black leather (like night) accented by a radiant golden geometric handle.

Description

key objectives-

To design a statement clutch reflecting Sabyasachi’s regal yet contemporary identity.

Aesthetics, functionality, and Brand alignment.

Sabyasachi – Profile

Design Ethos

Blends India’s textile heritage with modern sensibility, celebrating handwork and vintage-inspired elegance.Values slow fashion and storytelling through rich fabrics and intricate details.

Craftsmanship

Relies on master artisans for hand embroidery, zardozi, and traditional techniques.Uses natural fabrics and heirloom-quality finishing to preserve Indian craft traditions.

Problem statement: “Need for a versatile evening accessory blending Indian heritage with modern geometry.
Desired outcome: A premium leather clutch with distinctive golden handle.
Constraints: Ergonomics, lightweight design, timeless appeal.

target audience

Demographics: 25–45, urban professionals, global luxury buyersPsychographics: Fashion-conscious, appreciates craftsmanship and exclusivity